Same panel, different moisture
Protein percentages on wet and dry foods are not directly comparable as-fed. Account for moisture—see moisture and ash and guaranteed analysis basics.
Mins and maxes
Protein and fat are usually minimums; fiber and moisture often maximums. A “higher protein” marketing line may still meet a similar minimum. Read the numbers, not only the banner.
Calories decide portions
Two foods with similar protein percentages can differ in kcal density. Use calorie content and portion sizing with veterinary targets.
Adequacy statements
Confirm life-stage wording via AAFCO statements. A tempting analysis panel does not override an incomplete diet claim.
Ingredients still matter
Panels do not show ingredient quality stories—read ingredient lists and ask your vet about medical needs.
Dry-matter scratchpad
When you must compare a fresh food and a kibble, convert roughly: nutrient_as_fed / (1 - moisture_fraction). Keep a notebook example with your vet’s help rather than trusting a random calculator’s medical tone. Remember ash and carb estimates have limits; decisions for sick dogs belong in a clinic.
Marketing callouts vs panels
Front-of-bag “high protein” claims can coexist with ordinary minimums. Always flip to the guaranteed analysis and calorie statement. If two brands list identical minimums, look next at ingredients, format, feeding trials or feeding history with your veterinarian—not at who shouted louder on the bag.
Updating comparisons after reformulation
Brands change recipes. Recheck panels when the bag art changes or when your dog’s stool quality shifts after a “same” product. Lot photos help if you need to discuss a change with the clinic or a company.
Bottom line
Compare guaranteed analysis with moisture and calories in mind, and let veterinary advice—not a single percentage—pick the bowl.
About this guide
Our guides explain how to read labels, plans and specs so you can make your own choice with your vet. We don’t make health claims, we haven’t hands-on tested products, and we don’t publish invented statistics or ratings. Product facts come from official brand pages. How we work.
Product images are illustrative stock photos, not the exact products listed. Photo credits